Moroccan Hearts inspired from Marrakech, the gateway to culture. Morocco’s exotic north African charm.
This collection in its regal yet modest appearence mimics Morocco’s culture as it reflects Berber & Arab influences in its population.
The traditional dress for men and women is called djellaba; a long, loose, hooded garment with full sleeves.
The djellaba has a hood that comes to a point called a qob. Almost all djellabas of both styles (male or female) include a baggy hood called a qob that comes to a point at the back. The hood is important for both sexes, as it protects the wearer from the sun, and in earlier times, it was used as a defence against sand being blown into the wearer's face by strong desert winds. In colder climes, as in the mountains of Morocco and Algeria, it also serves the same function as a winter hat, preventing heat loss through the head and protecting the face from snow and rain.
Blingshikis avant-gardist collections are solely for free spirits who understand fashion's true worth as a mode of expression.